Digital Marketing for Business:Is it a Must?

Why is content going digital?

SummaryHow much digital content is available?What is digital?Businesses are leveraging all that digital content to innovatePotential downsides of going digitalDigital Marketing for Business

There are many people who prefer to go to the cinema to see new films. There are still many people who enjoy a live musical performance while listening to the radio.

But more and more people are choosing to download digital copies instead of lining up to buy physical copies of books, music and movies. And that's not even the most seismic shift to digital content we're seeing at this point.

There's a ton of data out there that's finally starting to be used for something and it's going to change everything in our lives.

How much digital-content is available?

90% of today's data was generated in the past two years and it's really no surprise. Smartphones have only been around for a little over a decade. Users have only recently embraced their ability to generate data relating to their daily lives.

Two and a half quintillion bytes of data are created every day in the world. Considering that the internet usage in the world is only 50%, this figure will continue to grow exponentially in the future.

What is digital?

A prime example is currency.

We see this a lot with cryptocurrency. Even though news about cryptocurrency volatility, carbon footprint issues, and security concerns make headlines every day, digital currency continues to grow in popularity. In fact, it has increased 43 times in just one year.

This says a lot about people's trust in digital currencies and content.

See also:Cryptocurrency is on the Rise:Are You Ready?

Companies exploit-all-this-digital-content-to-innovate

Think about all the data generated about you when you go online and interact with people. This is the same way companies get an idea of ​​their target audience.

Think of it this way:

When you call a call center for a complaint or customer service issues, the other party asks for your contact information. This includes who you are, where you live, how much you earn, your level of education and more.

This data can tell a lot about the target audience. They can also provide valuable information about the performance of its employees and products in terms of customer satisfaction and retention.

Here are some of the ways big data is being harnessed to improve businesses:

• Cost-benefit analysis and cost reduction
• Making decisions based on data
• Discovering new avenues of innovation
• Accelerate current innovation efforts
• Launch new products and services based on what customers want
• Adding revenue
• Transform the business into a sustainable model that will work in the future

See also:Know your customers in the digital age

Potential disadvantages of going digital

We've seen places like Puerto Rico get hit by hurricanes that wipe out the entire power grid. Replacing this power grid is slow and expensive.

Of course, in this situation, you wouldn't be worried about accessing your digital movies, books and music.

But what if you rely entirely on digital currency and there is no electricity to connect to the internet? How can you use it?

Digital-marketing-for-businesses

At this point, it no longer makes sense for your business not to adopt and use digital marketing. It's the hottest thing right now and it can give your business the boost it needs to improve sales.

Here is a list of what you need to do:

• Post videos of special events and see how the public will react to them.
• Post photos to Instagram regularly and see which ones get the most interaction. This is often where you'll find your next big idea.
• Use social media to engage and build relationships with your customers.

Learn more about leveraging digital content in this infographic!

Infographic by MerlinOne