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5 Instagram tools that can improve brand performance

Are you an Instagram user or an Instagram star?

ContentsInstagram InsightsSimply MeasuredLike4KeyholeBrandwatchConclusion

Frankly, becoming an Instagram star from a regular user can be an arduous journey and unfortunately 90% of users don't make it.

Instagram is the holy grail of online social media marketing right now. In fact, in 2017, almost every brand around the world already has their Instagram profiles and channels.

If you're sitting there scratching your head, it's obvious you must have fallen off the radar about five years ago.

Let us update you:

  • Instagram has over 500 million monthly active users.
  • Instagram users share around 95 million photos and videos every day.
  • They like 4.2 billion messages a day.
  • By the end of 2017, nearly 70.7% of all US brands will be on Instagram.
  • 96% of American fashion brands are on Instagram.
  • 60% of all brands use a consistent (signature) filter.
  • 75% of Instagrammers visit the associated website after viewing a post from their feed.
  • A hashtag contributes 12.6% more engagement on average.
  • 33% of Instagram users buy products after seeing featured ads on their feed.
  • 50% of Instagram users become social media for the brands they follow. This brought the average engagement per post to 416% since 2015.

These are just a few statistics showing that Instagram is the present and the future of digital marketing. If you want your brand to be successful and famous, you must take advantage of this free platform.

To get started, here is a list of the top 5 Instagram tools every budding brand should have.

Instagram Insights

5 Instagram tools that can improve brand performance

This tool is ubiquitous in the repertoire of every business account holder. Instagram Insights can provide you with basic stats that you can use to gauge your market.

You will be able to see the performance of your posts as well as the changes you have made to your Instagram account. You can also see your weekly updates, including post reach, website clicks, and profile views. This one also shows the range of your 24-hour Instagram Stories.

Simply measured

5 Instagram tools that can improve brand performance

Simply Measured is a free reporting tool for Instagram users. This is ideal for those who have an Instagram business account.

It is one of the few Instagram tools that can manage up to 25,000 followers for free. You can check what worked and what failed in the last weeks of your Instagramming.

Simply sign in to authorize the Simply Measured tool to extract information from your account. Follow Simply Measured on Twitter for a free analytics report that tells you everything you need to know about charts, dashboards and appendices.

I like4

5 Instagram tools that can improve brand performance

This social marketing tool can bring you real likes on your Instagram account. This is very necessary if you are a newbie who wants to start a successful brand.

Like4Like can teach you how to treat your account as a brand in itself. You can get free likes and influential followers which can bring you more business from all over the world.

The Pro version of this tool is ideal for entrepreneurs who want to benefit from the company of social influencers and Instagram celebrities.

See also:How to increase your Instagram followers in 2017

Keyhole

5 Instagram tools that can improve brand performance

This unique Instagram tool allows you to track data from public Instagram accounts. Keyhole analyzes follower growth and engagement of Instagram accounts to get comprehensive data on your marketing campaigns.

He'll give you quick tips, including the best times to post and the best filters for everyday business accounts. It collects real-time data to track hashtag trends. The tool also collects traditional metrics that can give you an idea of ​​how related search terms are changing on this social platform. It can include impressions, sentiments, volume of activity, audience, and associated phrases from trending search terms.

Having Keyhole in tow is like having a personal advisor who has complete knowledge of all Instagram strategies.

Brandwatch

5 Instagram tools that can improve brand performance

This is a platform that can help you manage your Instagram account in real time. You can research market strategies and weigh your target audience using the Brandwatch tool. It is quite the marketing analysis tool of the future.

Brandwatch can alert you when a follower or potential customer posts about your brand. It can monitor your reputation by listening to social conversations. This tool offers the most effective methods of filtering out spam and repeat mentions. It can track demographics, data based on gender, profession and interest of your followers. This powerful tool will help you capture a large potential market present on Instagram.

Conclusion

Simply opening a profile and keeping it active on social media platforms, like Instagram, is not enough to ensure marketing success. You need effective marketing strategies and plans to move forward. If you're not seeing much profit from your social media marketing efforts, it's time you adopted one or more of these Instagram tools. They address very specific social media issues, especially Instagram marketing, that brands often face today.

Most of the tools mentioned here are free. The paid and pro versions have more options and accessibility. However, if you don't have a budget for new investments, you should start with the Instagram Insight tool. This gives you a brilliant, real-time, and comprehensive view of your account and posting activities.

It is possible that your brand will attract millions of followers on Instagram. Sometimes you just might need a little help.

See also:5 Smart Ways to Boost Brand Awareness