For a very long time, postcards have been the only option for business owners if they want to advertise their products and services. However, since the inception of the Internet, digital marketing has established itself as the most popular advertising strategy. While it can be argued that postcards are no longer a viable marketing tactic and are now obsolete, some may think otherwise.
After all, while it's true that the vast majority of the world's population now relies on the internet for their business decisions, some still turn to physical promotional materials.
So, just like the relevance of fax services despite emails and instant messaging, agencies like Catdi postcard printing services are still alive and well despite the advent of digitization. But how can these types of services help you grow your business? Before delving into this topic, it is crucial to understand how does one grow a business in the first place?
When you look at postcard printing services, you'll find that most resources talk about their benefits as a marketing tool. While it's true that postcards are great promotional materials, that's not the only reason they can help you grow your business. After all, marketing is not the only facet of a business.
Here's a closer look at four of the essentials of growing a business:
So where do postcard printing services fit into all of this? Well, for starters, the benefits of postcard printing services encompass these four elements, and here's why:
Above all, it is essential to get rid of the idea that postcards are as ineffective as before. Just as the Internet has grown since its inception, postcard printing services have also become very versatile over the years. In fact, their versatility could be the main reason why postcards remain relevant despite the many other business owner alternatives.
For example, agencies like Catdi now allow customers to personalize their postcards. On the one hand, you can include all kinds of elements and components in a postcard, such as:
These elements can go a long way in establishing a brand image and giving your customers something they will remember about your business. After all, if you continue to use Catdi postcard printing services, you're probably one of the few, if not the only, business using postcards in the locality. That, in and of itself, makes these types of services a worthwhile branding effort.
While it can be argued that personalization only affects the aesthetics of the postcard, this is often not the case. Being able to opt for personalized postcards allows you to have various designs for your different purposes, especially when you want to organize an event to improve public relations, such as:
While there are many ways to promote opening a business, using postcards might be one of the best. This is because you can include just about all the information people need about the business, like what it is, where it is located, and what it will offer to the market.
In this case, a postcard would also be very handy because you can create a new design specifically for this branch. You can also include information related to that particular branch by adding its physical address or even an image of the location in the postcard.
Examples of these events include discounts, sales, special offers, product demonstrations, etc. Typically, you'll post the ad on social media platforms because it's more convenient, but handing out postcards makes the experience more authentic for customers.
What makes postcard printing services ideal for growing your business is that you can use them anytime for public relations. You can use postcards when starting the business, and even until it becomes big enough to have multiple branches. Simply put, postcard printing services would rarely become obsolete for a business that knows how to use them.
Given advances in information and communications technology, you would assume that such a traditional method of disseminating information would no longer be effective. However, there are many reasons why entrepreneurs and merchants hold postcard printing services in high regard. Here are some examples of these reasons.
Unlike most gadget users, those who read printed matter, such as brochures, banners, and postcards, have relatively longer attention spans. Their longer attention span would mean they are more likely to remember the information and details you include in your marketing campaigns, making them a much easier target and, therefore, a better target.
A lesser-known benefit of postcard marketing, or any other type of print marketing, for that matter, is that it doesn't conflict with other marketing tactics. This means you can use it in conjunction with digital marketing tactics, like content or social media marketing.
Another difference between postcard marketing and other tactics is that the former doesn't take long to launch the campaign. Typically, you only need to provide the details of the postcard to an agency, such as the information needed, the color scheme, and the design.
Once done, the postcard printing service provider should deliver the postcards to you, and all that remains is to distribute them to your target audience.
While digital marketing is indeed convenient and practical to some degree, it only appeals to prospects with a desktop computer, mobile device, or internet connection. On the other hand, you can distribute postcards to people without any of these gadgets or utilities.
Usually, when launching a digital marketing campaign, you can only specify the country or state to target. However, in the case of postcard marketing, you can choose to distribute the postcards to a specific location, whether it's your local grocery store, a nearby church, or a school. This allows you to laser target your desired audience.
Customer retention is one of the most important parts of a business. Not only does this allow you to increase your profits by responding to existing customers, but you also prevent them from going to your customers. As such, any entrepreneur must know how to build customer loyalty. And, what better way to do that than to establish a loyalty program for your customers. If you are planning to do just that, postcard printing services will come in handy for the operation.
For one thing, loyalty programs often involve discounts for your regular customers. While it's true that you can offer discounts digitally, delivering them via postcards would lead to a more authentic experience. Additionally, some consumers view tangible items, such as postcards, as collectibles. If you can create your own set of postcards, you can provide your existing customers with another reason to continue doing business with your business.
Despite the advent of the Internet, you will still find a handful of businesses and businesses that use unconventional services, such as postcards. While there are downsides to these services, they're still reasonably useful under the right circumstances. They are handy for growing your business, as postcards can be beneficial for branding, public relations, advertising, and even customer retention. Nevertheless, they are best used in conjunction with other growth tactics.
