Struggling with a LinkedIn profile is hard enough, let alone trying to describe yourself as a brand. Aside from being an extremely smart way to ensure a place in an organization as someone who adds incredible and indispensable value, a personal brand is what makes someone stand out. Everyone has the power to surprise and inspire confidence in their customers, colleagues, management and stakeholders. The question is, who uses it? Many don't realize they already have a personal brand that defines them. Here's what everyone should know:
A person's purpose comes from what they were interested in when they were a child and the projects they excel at now and the type of work they do when they are happiest.
The audience a person serves, and what gives him credit. You should look at how you can help your audience fulfill their deepest desires and overcome their deepest fears.
A person's work is their product. Their work is their service. Their presence is an experience for others.
The dynamic tension between two opposing ideas. It is important to connect what people see and experience in the office with what they see and experience online and on social media.
Friendly, professional, competent are not words to describe a style. For example, a person should be labeled as 'brash and brash'
