Lack of professional visibility? LinkedIn is about to become your best ally! The first professional network in the world exists to boost your career and enhance your skills. Unearthing opportunities, identifying potential partners and promoting its services are all possibilities offered by the tool of the pros! We take stock of the best practices of networking 2.0 so as not to miss any opportunity to shine.
LinkedIn is a platform that facilitates the connection of professionals. All companies use it to communicate, canvass and find the ideal candidates. Being present on LinkedIn means promoting your expertise on a very large scale. But to make the best use of this tool, you have to master the codes!
The economic crisis linked to the coronavirus has made the job market even more competitive. So we have to stand out. On LinkedIn as in life, the first impression is always the right one. The first step to optimizing your profile is to add a photo:no more selfies with your cat, your photo must reflect your professionalism. Wear your biggest smile, you'll be 21 times more likely to attract a visit from recruiters [1] . Then just fill in:
The art of choosing your words
You can boost the power of your "about" summary by choosing relevant keywords that relate to your business and the skills you want to highlight. To do this, think of terms that recruiters might use to search for their ideal candidate:this exercise will increase the likelihood that your profile will appear in search results.
Expanding your network is one way to gain visibility; all you have to do is invite members to connect to your profile. Adding a personalized message to your request will have even more impact to stand out. Bonus:Using LinkedIn's messaging promotes a profile's visibility. The tool works with relationship levels, shown next to member names:
Posting content on LinkedIn is a smart way to engage in discussion with your contacts, but also to gain visibility with those who are not yet part of your network. Likes and comments allow you to gauge the engagement of your contacts. Regularly publishing relevant posts on your feedback and professional news reinforces your legitimacy.
Use hashtags and tags
Hashtags are keywords preceded by the symbol #. They promote the referencing of posts and allow you to be discovered by other people. Tags allow you to mention a person or a company in a post. Simply insert the @ symbol before the name of the entity for the name to appear in the publication and for the person to be notified of the mention.
You are now familiar with LinkedIn, but do you know LinkedOut? This platform was born from a simple observation:in a situation of exclusion or precariousness, professional opportunities are rare. However, the absence of a professional network should not be an obstacle to finding a job. LinkedOut wants to be a facilitator for all these profiles, by distributing their CVs so that recruiters finally introduce themselves to them. LinkedOut offers a professional network to those who do not have one, to act in favor of the return to employment and inclusiveness.
Always connected with Mutuelle Mieux-Être
To not miss any of our latest news, follow Mutuelle Mieux-Être on social networks (LinkedIn, Twitter, Facebook and YouTube) and benefit from our health advice!
To reap all the benefits of using LinkedIn, you have to stay active and above all not leave your page abandoned. Regularly updating your information, commenting and liking publications are the secrets that will make your profile attractive.
Source:
https://www.linkedin.com/pulse/6-techniques-to-increase-your-visibility%C3%A9-sur-fran%C3%A7ois-gozzelino/?originalSubdomain=en
https://business.linkedin.com/content/dam/business/talent-solutions/regional/fr_FR/site/pdf/tipsheets/guide-linkedin-fr.pdf
[1] https://blog.linkedin.com/2016/08/03/5-steps-to-improve-your-linkedin-profile-in-minutes-
